Video Compression: 2015 Year in Review

It’s been pretty busy 2015 has been a very busy year in video compression, driven by the launch of 4K HEVC streaming services on the one hand, and HEVC patent issues and royalty uncertainties on the other hand.  In addition, a continued shift to software platforms and cloud solutions for video encoding, and increased consolidation […]

Netflix Assumes Leadership Position for OTT 2.0, Proving More Bits is Not Always Better

In a move that highlights the value of media optimization, online streaming giant Netflix announced that it is experimenting with ways to reduce bandwidth, while providing the same (or better) viewing experience.  Netflix has it right, there are simply too many wasted bits being transmitted by video services today.  As pioneers in the field of […]

T-Mobile’s Bold “Binge On” Promise Compresses the Competition

Introduced to applause from consumers and confusion from competitors, the T-Mobile® Binge On plan enables subscribers to view video from 15 content providers, without usage being counted in their mobile data consumption. This represents a major breakthrough.  Though the exact mechanics behind how T-Mobile is making this possible are unknown, with a basic understanding of […]

It’s Unreasonable to Expect ISPs Alone to Finance OTT Video Traffic

The opposing forces at the core of data caps Data usage caps have nothing to do with technology limitations, but they have everything to do with the economic investment required by ISPs to handle the overwhelming increase in traffic as a result of online video. On one side we have the ISPs that have invested […]

Is HEVC Ready for Prime Time?

You’re home from work, ready to kick back, relax and catch a new show or movie on Netflix – the service that streams over 90 million hours of content a day.  With each hour of SD (standard definition) video taking up approximately 1 GB of data, and one hour of HD (high definition) video taking […]

It’s Getting Intense

Where two parties are fighting, can a third party win? I ended my previous post on a positive note, suggesting that media optimization could be the savior for network congestion caused by the proliferation of massive photo and video sharing – an integral part of today’s “capturing process”.  Let’s take the discussion a step further by […]

Is It Legit to JIT?

If you’re delivering OTT content or a TV Everywhere service, and looking for ways to reduce your expenses, Just-In-Time (JIT) encoding and packaging might just be the solution for you. There are pros and cons to the JIT encoding and packaging workflow, which I would like to share with you, but first let’s start with […]

1. 2. 3. Cheese

We live in an amazing time where with a smartphone alone, professional quality photos and videos are no longer limited to the exclusive enclave of high end studios.  And with Zogby Analytics reporting that 87% of Millennials confirmed in a national study that “My smartphone never leaves my side, night or day”, never before have […]

Introducing Beamr Blogger – Eliezer (Eli) Lubitch, President

Hi, my name is Eliezer Lubitch, but everyone calls me Eli.  As the President of Beamr, I basically think, eat, sleep, breath and even dream about media optimization.  This passion started over 20 years ago… At Scitex (a global leading graphic arts imaging company that was acquired by HP and Kodak), I filled various engineering, […]

Why The Future of Sports Broadcasting Must Keep Pace with Live Streaming Adoption

Today’s sports fans expect digital availability everywhere and their viewing expectations are constantly rising. As fans have more choices to access content outside the home, will broadcasters be able to keep pace with the technology necessary to support live streaming? Will the Big Game Be Live Streamed or Televised? OTT (over-the-top, Internet delivery) services are […]

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