Perceptual Content-Adaptive Transcoding: Going Beyond Preset ABR Recipes

In the early days of video on the Internet, encoding video for streaming was quite simple: You created a 320×240 video file encoded at 500 Kilobits per second, and that would fit on anyone’s computer screen, and into anyone’s first-generation DSL connection. But in today’s multi-screen world, your video needs to reach a multitude of […]

Going Consumer Direct in the World of Binge On

Fresh back from the Consumer Electronics Show in Las Vegas, where it seemed everything that can be connected will be – and anything that displays video may now be properly called a TV – I noticed a unifying constraint that doesn’t appear to be easing up: The issue of how to maintain network stability amidst […]

CES – Not Just to Impress

The future of TV displays I want to begin with a conclusion: CES 2016 further validated that Media Optimization is perfectly in line with the main trends of the video industry. It was a real pleasure seeing our customers presenting at CES, such as M-GO (a joint venture between DreamWorks Animation and Technicolor) featured by […]

Video Compression: 2015 Year in Review

It’s been pretty busy 2015 has been a very busy year in video compression, driven by the launch of 4K HEVC streaming services on the one hand, and HEVC patent issues and royalty uncertainties on the other hand.  In addition, a continued shift to software platforms and cloud solutions for video encoding, and increased consolidation […]

Netflix Assumes Leadership Position for OTT 2.0, Proving More Bits is Not Always Better

In a move that highlights the value of media optimization, online streaming giant Netflix announced that it is experimenting with ways to reduce bandwidth, while providing the same (or better) viewing experience.  Netflix has it right, there are simply too many wasted bits being transmitted by video services today.  As pioneers in the field of […]

T-Mobile’s Bold “Binge On” Promise Compresses the Competition

Introduced to applause from consumers and confusion from competitors, the T-Mobile® Binge On plan enables subscribers to view video from 15 content providers, without usage being counted in their mobile data consumption. This represents a major breakthrough.  Though the exact mechanics behind how T-Mobile is making this possible are unknown, with a basic understanding of […]

It’s Unreasonable to Expect ISPs Alone to Finance OTT Video Traffic

The opposing forces at the core of data caps Data usage caps have nothing to do with technology limitations, but they have everything to do with the economic investment required by ISPs to handle the overwhelming increase in traffic as a result of online video. On one side we have the ISPs that have invested […]

Is HEVC Ready for Prime Time?

You’re home from work, ready to kick back, relax and catch a new show or movie on Netflix – the service that streams over 90 million hours of content a day.  With each hour of SD (standard definition) video taking up approximately 1 GB of data, and one hour of HD (high definition) video taking […]

It’s Getting Intense

Where two parties are fighting, can a third party win? I ended my previous post on a positive note, suggesting that media optimization could be the savior for network congestion caused by the proliferation of massive photo and video sharing – an integral part of today’s “capturing process”.  Let’s take the discussion a step further by […]

Is It Legit to JIT?

If you’re delivering OTT content or a TV Everywhere service, and looking for ways to reduce your expenses, Just-In-Time (JIT) encoding and packaging might just be the solution for you. There are pros and cons to the JIT encoding and packaging workflow, which I would like to share with you, but first let’s start with […]