Posts written by Dror Gill

Joining Forces to Create a Better Streaming Experience

Streaming terabytes of video is complicated – and as expectations for high-quality video delivery increase daily, the undertaking only gets more challenging. It is especially problematic considering the broadband networks carrying the burden of streaming all this video were designed originally for text and images – not size intensive, high-quality video that only gets better […]

Why Closed-loop Perceptual Quality Measuring Beats All Other Optimization Methods

The market is heating up with solutions that claim to reduce the size of video files by impressive percentages, some up to 50%. But reducing bitrate is only one side of the coin – what happens to the quality of the video when bitrate is reduced? How can you make sure that the right bits […]

Beamr @ IBC 2015

The Beamr team is already at the International Broadcasting Convention (IBC) in Amsterdam, setting up for a great show. This is where we can best demonstrate the what, why and how of media optimization. Visitors at our main booth Hall 3, Booth 3.A29h, in the Israeli Pavilion, will be able to experience media optimization first […]

Over the Top: The War for TV is Heating Up in Q3

Video Compression Taking Center Stage TV is at a tipping point. Over the top, or OTT, is the industry term for video content delivered over the Internet, but you probably know it better as Netflix, HBO Go or Hulu.  With Netflix counting more than 40 million subs in the US and HBO Go enabling access […]

Integrating Media Optimization into a Video Processing Workflow

After introducing the concept of media optimization and understanding its value –improving viewing experience for streaming services, reducing storage and delivery costs – we can focus on a more practical issue: How to integrate media optimization into an existing video processing workflow. A typical video processing workflow begins with a high quality file, called a […]

Media Optimization: What’s In It for Me?

In last week’s post we introduced the concept of media optimization: taking an already-compressed media file and reducing the file size or bitrate as much as possible, without affecting its perceptual quality. So, now that we’ve told you what media optimization is, let’s take a look at the why. Why would you want to reduce […]

What the Heck is Media Optimization?

Good question…  If you search Google for Media Optimization, most of the results you find are for Social Media Optimization, the process of optimizing a website to enable easy sharing on social media channels.  Well, the media optimization we are referring to is quite different… First of all, we are talking about a different meaning […]

360-degree Videos Bring a New Cinematic Experience, but Create Delivery & Viewing Challenges

The movie industry has been around for over 100 years, but the cinematic experience hasn’t changed much: Basically, you watch the action happening on a screen in front of you.  This is true from the earliest silent movie theatres to the latest iPad tablet apps and OTT streaming to Smart TVs. 3D movies give some […]

Effects of a Crowded Net on Streaming Service ARPU

Do we have any hope of surviving the multi-screen, place shifting consumer? If you are reading this post then you already know that video has taken over the Internet, so I will spare you a paragraph of needless recitals from the latest industry polls stating as such.  Instead I wish to discuss an overlooked solution, […]

Introducing Beamr Blogger – Mark Donnigan

Hi, my name is Mark Donnigan.  As the Vice President of Marketing at Beamr, I am responsible for the corporate communications, market development and commercial success of Beamr products. My formal education is in computer science and music, a combination which lead me to Cornell University where I completed MBA Certificate courses, and in the […]

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