Streaming terabytes of video is complicated – and as expectations for high-quality video delivery increase daily, the undertaking only gets more challenging. It is especially problematic considering the broadband networks carrying the burden of streaming all this video were designed originally for text and images – not size intensive, high-quality video that only gets better (and better) every generation.

It has taken the video industry a bit to catch up when it comes to admitting streaming video is the future, and then committing the financial resources to bolster the critical infrastructure necessary to remedy it.

Fresh off the heals of an exciting IBC Conference in Amsterdam, it is now more evident than ever that content providers and operators are making fiscal and technological investments to provide consumers with what they are demanding – a seamless video experience.

To address the rapid speed of industry transformation, leaders across the online video ecosystem, including us, have recently pledged to work together as part of the Streaming Video Alliance (SVA), a newly formed industry forum comprised of leading companies from the online video ecosystem working together to create better, faster digital experiences for today’s connected consumers.

We join a prestigious list of SVA members which now includes: Alcatel-Lucent, Beamr, CableLabs, Cedexis, Charter Communications, Cisco, Comcast, Conviva, EPIX, Ericsson, FOX Networks, Intel, Irdeto, Korea Telecom, Level 3 Communications, Liberty Global, Limelight Networks, MLB Advanced Media, NeuLion, Nominum, PeerApp, Qwilt, Sky, Telecom Italia, Telstra, Time Warner Cable, Ustream, Verizon, Wowza Media Systems and Yahoo!.

As a technology enabler, we are excited to join together with content providers, CDNs and service providers to work on the most pressing issues of streaming video delivery. The alliance’s main focus is on the bits you’ll never see – like optimization and delivery techniques – all aimed at ensuring online video flourishes and that you never find yourself or your customers suffering from a buffering issue, while trying to enjoy the vast world of online video unfolding before us. Happy streaming.