Category: Encoder Applications

HEVC today. AV1 tomorrow?

In case you missed it, Apple just snuck a little surprise into the first few days of 2018 in the form of their name appearing on the Alliance for Open Media (AOM) website as a Founding Member. As an ardent HEVC supporter, some may be shocked at this move by Apple. Blog post detailing Apple’s […]

How to deal with the tension on the mobile network – part 2 (VIDEO Interview)

In late July, I reported on the “news” that Verizon was throttling video traffic for some users. As usual, the facts around this seemingly punitive act were not fully understood, which triggered this blog post. At IBC last month (September 2017), I was interviewed by RapidTV where much of the conversation was around the Apple […]

2016 Paves the Way for a Next-Gen Video Encoding Technology Explosion in 2017

2016 has been a significant year for video compression as 4K, HDR, VR and 360 video picked up steam, paving the road for an EXPLOSION of HEVC adoption in 2017. With HEVC’s ability to reduce bitrate and file sizes up to 50% over H.264, it is no surprise that HEVC has transitioned to be the […]

Before you evaluate x265, read this!

With video consumption rising and consumer preferences shifting to 4K UHD this is contributing to an even faster adoption rate than what we saw with the move to HD TV. Consumer demand for a seamless (buffer-free) video experience is a new expectation, and with the latest announcement from HEVC Advance removing royalty uncertainties in the […]

Immersive VR and 360 video at streamable bitrates: Are you crazy?

There have been many high-profile experiments with VR and 360 video in the past year. Immersive video is compelling, but large and unwieldy to deliver. This area will require huge advancements in video processing – including shortcuts and tricks that border on ‘magical’. Most of us have experienced breathtaking demonstrations that provide a window into […]

Will Virtual Reality Determine the Future of Streaming?

As video services take a more aggressive approach to virtual reality (VR), the question of how to scale and deliver this bandwidth intensive content must be addressed to bring it to a mainstream audience. While we’ve been talking about VR for a long time you can say that it was reinvigorated when Oculus grabbed the […]

Applications for On-the-Fly Modification of Encoder Parameters

As video encoding workflows modernize to include content adaptive techniques, the ability to change encoder parameters “on-the-fly” will be required. With the ability to change encoder resolution, bitrate, and other key elements of the encoding profile, video distributors can achieve a significant advantage by creating recipes appropriate to each piece of content. For VOD or file-based […]