Search by tag: mark-donnigan

How To Cut Cloud Gaming Bitrates In Half So That Twice As Many Users Can Play

TL;DR: Beamr CABR operating with the Intel Media SDK hardware encoder powered by Intel GPUs is the perfect video encoding engine for cloud gaming services like Google Stadia. The Intel GPU hardware encoder reaches real-time performance with a power envelope that is 90% less than a CPU based software solution. When combined with Beamr CABR […]

Beamr AVC & HEVC Live Encoding Performance Milestones

It has been two years since we published a comparison of the two leading HEVC software encoder SDKs; Beamr 5, and x265. In this article you will learn how Beamr’s AVC and HEVC software codec SDKs have widened the computing performance gap further over x264 and x265 for live broadcast quality streaming. Why Performance Matters […]

A Deep Dive into CABR, Beamr’s Content-Adaptive Rate Control

Going Inside Beamr’s Frame-Level Content-Adaptive Rate Control for Video Coding When it comes to video, the tradeoff between quality and bitrate is an ongoing dance. Content producers want to maximize quality for viewers, while storage and delivery costs drive the need to reduce bitrate as much as possible. Content-adaptive encoding addresses this challenge, by striving […]

2018, the Year HEVC Took Flight. [podcast]

By now, most of us have seen the data and know that online video consumption is soaring at a rate that is historically unrivaled.  It’s no surprise that in the crux of the streaming era, so many companies are looking to innovate and figure out how to make their workflows or customers workflows better, less […]

The Future of 3 Character Codecs. [podcast]

Anyone familiar with the streaming video industry knows that we love our acronyms. You would be hard-pressed to have a conversation about the online video industry without bringing one up… In today’s episode, The Video Insiders focus on the future of three-character codecs: AVC, VP9, and VVC. But before we can look at the future, […]

Codec Efficiency is in the Eye of the Measurer. [podcast]

When it comes to comparing video codecs, it’s easy to get caught up in the “codec war” mentality. If analyzing and purchasing codecs was as easy as comparing fuel economy in cars, it would undoubtedly take a lot of friction out of codec comparison, but the reality is that it’s not that simple. In Episode […]

Will the Story End a Tragedy or Triumph? [podcast]

The Video Insiders host’s Mark Donnigan & Dror Gill discuss Hollywood endings and story line arcs as they consider the state of HEVC & AV1.

Why Beamr Developed a Transcoder

Update 4/4/18: Since the original publishing of this post, we’ve built a product page for the Beamr Transcoder VOD which may be viewed HERE. Read Press Release. The news of Beamr building a transcoder is spreading fast. Many are applauding the move and have expressed interest in adopting – but some may be wondering why […]

HEVC today. AV1 tomorrow?

In case you missed it, Apple just snuck a little surprise into the first few days of 2018 in the form of their name appearing on the Alliance for Open Media (AOM) website as a Founding Member. As an ardent HEVC supporter, some may be shocked at this move by Apple. Blog post detailing Apple’s […]

Beamr Live HEVC Encoding Speed Test on the Intel® Xeon® Scalable Platinum Processor

It’s no secret that Intel-based hardware is ubiquitous in many video encoding data centers, which explains the high level of interest in the new Intel® Xeon® Scalable Platinum processor family. This article examines the live HEVC 4Kp60 10-bit encoding performance from the perspective of speed with Beamr 5 running on the scalable Platinum 8180 where […]