Category: Reduce Bitrate

How to deal with the tension on the mobile network – part 2 (VIDEO Interview)

In late July, I reported on the “news” that Verizon was throttling video traffic for some users. As usual, the facts around this seemingly punitive act were not fully understood, which triggered this blog post. At IBC last month (September 2017), I was interviewed by RapidTV where much of the conversation was around the Apple […]

How to deal with the tension of video on the mobile network – Part 1

Last week, the Internet erupted in furor over Verizon’s alleged “throttling” of video streaming services over their mobile network. With a quick glance at the headlines, and to the uninitiated, this could be perceived as an example of a wireless company taking their market dominance too far. Most commenters were quick to pontificate calling “interference” […]

How the Magic of Beamr Beats SSIM and PSNR

Every video encoding professional faces the dilemma of how best to detect artifacts and measure video quality. If you have the luxury of dealing with high bitrate files then this becomes less of an “issue” since for many videos throwing enough bits at the problem means an acceptably high video quality is nearly guaranteed. However, […]

Connecting Virtual Reality with the History of Encoding Technology

Two fun and surprising brain factoids are revealed that connect virtual reality with the history of encoding technology. Bloomberg featured a Charlie Rose interview with Jeremy Bailenson, the founding director of Stanford University’s Virtual Human Interaction Lab. Not surprisingly, the lab houses the sharpest minds and insightful datasets in its discipline of focus: Virtual Reality. […]

2016 Paves the Way for a Next-Gen Video Encoding Technology Explosion in 2017

2016 has been a significant year for video compression as 4K, HDR, VR and 360 video picked up steam, paving the road for an EXPLOSION of HEVC adoption in 2017. With HEVC’s ability to reduce bitrate and file sizes up to 50% over H.264, it is no surprise that HEVC has transitioned to be the […]

Before you evaluate x265, read this!

With video consumption rising and consumer preferences shifting to 4K UHD this is contributing to an even faster adoption rate than what we saw with the move to HD TV. Consumer demand for a seamless (buffer-free) video experience is a new expectation, and with the latest announcement from HEVC Advance removing royalty uncertainties in the […]

Patent Pool HEVC Advance Responds: Announces “Royalty Free” HEVC Software

HEVC Advance Releases New Software Policy November 22nd 2016 may be shown by history as the day that wholesale adoption of HEVC as the preferred next generation codec began. For companies like Beamr who are innovating on next-generation video encoding technologies such as HEVC, the news HEVC Advance announced on to drop royalties (license fees) […]

We Need a Revolution of 4K!

Don’t panic or stop reading, we used the word ‘revolution’ in the title and though admittedly it’s provocative being less than a week from the US Presidential elections, we are talking about entertainment and TV, not politics. Cue the massive sigh of relief here… Our story starts with a recent article published in PC Magazine […]

Immersive VR and 360 video at streamable bitrates: Are you crazy?

There have been many high-profile experiments with VR and 360 video in the past year. Immersive video is compelling, but large and unwieldy to deliver. This area will require huge advancements in video processing – including shortcuts and tricks that border on ‘magical’. Most of us have experienced breathtaking demonstrations that provide a window into […]

Can we profitably surf the Video Zettabyte Tsunami?

Two key ingredients are in place. But we need to get started now. In a previous post, we warned about the Zettabyte video tsunami – and the accompanying flood of challenges and opportunities for video publishers of all stripes, old and new.  Real-life tsunamis are devastating. But California’s all about big wave surfing, so we’ve […]