Posts written by Mark Donnigan

Applications for On-the-Fly Modification of Encoder Parameters

As video encoding workflows modernize to include content adaptive techniques, the ability to change encoder parameters “on-the-fly” will be required. With the ability to change encoder resolution, bitrate, and other key elements of the encoding profile, video distributors can achieve a significant advantage by creating recipes appropriate to each piece of content. For VOD or file-based […]

Dolby Vision and HEVC, an Introduction

Notice that some material from this post appeared originally in the article, “Integrating HEVC Video Compression with a High Dynamic Range Video Pipeline,” by Raul Diaz, Sam Blinstein, and Sheng Qu, SMPTE Motion Imaging Journal, 125 (1): 14-21, January/February 2016. You can download the original paper here. Advances in video capture and display are moving […]

Using Beamr’s V.265 HEVC Encoder to Generate MPEG-DASH Compliant Streams

Recent developments in video encoding and streaming technology have come together to supply two major tools to optimize the delivery of synchronized video streams across multiple devices. The first development is the next generation video coding standard HEVC, which offers significant compression efficiency gains over AVC. And the second is MPEG-DASH, which gives key advantages […]

How HDR, Network Function Virtualization, and IP Video are Shaping Cable

Beamr just returned from the Internet & Television Expo, or INTX, previously known as the Cable Show, where we identified three technology trends that are advancing rapidly and for some, are even here now. They are HDR, Network Function Virtualization, and IP Video. HDR (High Dynamic Range) is probably the most exciting innovation in display […]

Stop Paying Data Overages and Get Content on Your Terms

The digital landscape is changing as content everywhere becomes the new norm. One of the biggest factors driving this change is the explosion of mobile video consumption. With video no longer the domain of large-screen TVs, viewers today want to watch content anywhere, anytime and on every device. Computers, tablets, and smartphones are becoming the […]

HDR adds ‘kapow’ to 4k

High Dynamic Range (HDR) improves video quality by going beyond more pixels to increase the amount of data delivered by each pixel. As a result, HDR video is capable of capturing a larger range of brightness and luminosity to produce an image closer to what can be seen in real life. Show anyone HDR content […]

Content-Adaptive Optimization is Bringing Next Level Performance to OTT and Broadcast Encoding Workflows

As the digital landscape continues to grow, it’s no surprise that the demand for a high-quality and reliable streaming video experience on mobile devices is increasing. In fact, Cisco reported that by 2019, video will represent 80% of all global consumer Internet traffic. This means, once every second, nearly 1 million minutes of video content […]

The future is HDR so you better wear shades

I can remember racing to my friend Craig’s house during our lunch break at High School, just so we could watch this new music TV channel, MTV.  Being musicians and huge fans of music, we were mesmerized.   Though the television technology we watched MTV on was no match for the displays of today, the […]

Best Efforts vs. Managed Networks

We live in the most dynamic and exciting time, as it relates to entertainment distribution.  The press is abuzz with talk of cord cutting, cord nevers, and other nebulous catch phrases, read click-bait fodder.  But with greater than 80% of US households still paying a subscription fee for their TV service (the number according to […]

When quality and bit-rate are at equal priority, what tools are available to a compressionist?

Recently I was in deep discussion with a major MSO regarding their encoding recipes, and later as I reflected on the conversation, it occurred to me that I’d had the same talk with big and small OTT service providers, consumer entertainment distributors and UGC sites. Regardless of the target audience or value of the content, […]