Posts written by Christina Botkins

Connecting Virtual Reality with the History of Encoding Technology

Two fun and surprising brain factoids are revealed that connect virtual reality with the history of encoding technology. Bloomberg featured a Charlie Rose interview with Jeremy Bailenson, the founding director of Stanford University’s Virtual Human Interaction Lab. Not surprisingly, the lab houses the sharpest minds and insightful datasets in its discipline of focus: Virtual Reality. […]

Shows Without Safety Nets: The Lasting Appeal of Live TV

Live video streaming is certainly popular these days, but it’s not a new concept. Instead, it hearkens back to a beloved form of 20th-century entertainment: live scripted television. In fact, this type of non-news, non-sports programming endures to this day. Live TV Enthralls a Nation During the 1950s, comedies and dramas on TV were often […]

The State of Commercially Available 4K UHD Services

In a recent article we did a little investigative research on the state of 4K and four significant trends: The upgrade in picture quality is significant and will drive an increase in value to the consumer – and additional revenues for services. Competitive forces are operating at scale – Service Providers and OTT distributors will […]

Immersive VR and 360 video at streamable bitrates: Are you crazy?

There have been many high-profile experiments with VR and 360 video in the past year. Immersive video is compelling, but large and unwieldy to deliver. This area will require huge advancements in video processing – including shortcuts and tricks that border on ‘magical’. Most of us have experienced breathtaking demonstrations that provide a window into […]

Can we profitably surf the Video Zettabyte Tsunami?

Two key ingredients are in place. But we need to get started now. In a previous post, we warned about the Zettabyte video tsunami – and the accompanying flood of challenges and opportunities for video publishers of all stripes, old and new.  Real-life tsunamis are devastating. But California’s all about big wave surfing, so we’ve […]

Data Caps, Zero-rated, Net Neutrality: The Video Tsunami Doesn’t Take Sides

We Need to Work Together to Conserve Bits in the Zettabyte Era Over the past year, and again last week, there has been no shortage of articles and discussion around data caps, binge-on, zero rated content, and of course network neutrality. We know the story. Consumer demand for Internet and over-the-top video content is insatiable. […]

VCT, the Secret to Confident Subjective Video Quality Testing

We can all agree that analyzing video quality is one of the biggest challenges when evaluating codecs. Companies use a combination of objective and subjective tests to validate encoder efficiency. In this post, I’ll explore why it is difficult to measure video quality with quantitative metrics alone because they fail to meet the subjective quality […]

Will Virtual Reality Determine the Future of Streaming?

As video services take a more aggressive approach to virtual reality (VR), the question of how to scale and deliver this bandwidth intensive content must be addressed to bring it to a mainstream audience. While we’ve been talking about VR for a long time you can say that it was reinvigorated when Oculus grabbed the […]

Net Neutrality Means Bye Bye HOV Lanes

What started as a rant from comedian John Oliver calling for support of an open internet, has now developed into a monumental philosophical debate riddled with controversy that is centered upon the Federal Communications Commission’s (FCC) attempt to reclassify broadband based on its role in modern day life. For the past two decades, the Internet […]

Learn How Beamr Helped M-GO Enhance User Experience

It’s no secret that customers today demand the best possible viewing experience when streaming videos online. You can offer the best shows, but if the streaming isn’t smooth, customers are going to lose their patience and leave. If there’s a company out there who understands this, it’s M-GO. Their goal is to provide a premium […]