Posts written by Mark Donnigan

Why Beamr Developed a Transcoder

The news of Beamr building a transcoder is spreading fast. Many are applauding the move and have expressed interest in adopting – but some may be wondering why a pioneering codec technology company feels the need to build a transcoder? Well, here’s the story. Beamr was founded on a simple but technically complex idea that […]

HEVC today. AV1 tomorrow?

In case you missed it, Apple just snuck a little surprise into the first few days of 2018 in the form of their name appearing on the Alliance for Open Media (AOM) website as a Founding Member. As an ardent HEVC supporter, some may be shocked at this move by Apple. Blog post detailing Apple’s […]

Beamr Live HEVC Encoding Speed Test on the Intel® Xeon® Scalable Platinum Processor

It’s no secret that Intel-based hardware is ubiquitous in many video encoding data centers, which explains the high level of interest in the new Intel® Xeon® Scalable Platinum processor family. This article examines the live HEVC 4Kp60 10-bit encoding performance from the perspective of speed with Beamr 5 running on the scalable Platinum 8180 where […]

How to deal with the tension on the mobile network – part 2 (VIDEO Interview)

In late July, I reported on the “news” that Verizon was throttling video traffic for some users. As usual, the facts around this seemingly punitive act were not fully understood, which triggered this blog post. At IBC last month (September 2017), I was interviewed by RapidTV where much of the conversation was around the Apple […]

The Need for Speed: x265 & Beamr 5 Epic Face Off

UPDATE 11/15/2017: Be sure to check out part 2 of this post which covers Beamr 5 performance on the new Intel Scalable Platinum processor.   This article offers a comparison between the performance and quality of the Beamr 5 HEVC software encoder, and the open-source x265 software encoder.  There should be no debate over which […]

How to deal with the tension of video on the mobile network – Part 1

Last week, the Internet erupted in furor over Verizon’s alleged “throttling” of video streaming services over their mobile network. With a quick glance at the headlines, and to the uninitiated, this could be perceived as an example of a wireless company taking their market dominance too far. Most commenters were quick to pontificate calling “interference” […]

Comparing HEVC & VP9 Made Easy

Apple recently announced their plans to enable HEVC on up to one billion devices with the release of iOS 11 and High Sierra later this year, causing video services to reevaluate their workflows and the codecs they are using. With video codecs in a constant state of ongoing development, it can be hard to know […]

We Celebrate with Cake!

At Beamr, when we celebrate, we do it with cake! Today’s very special, and oh so yummy cake celebration, was a recognition of the amazing milestone that we reached on May 31, 2017 as the result of Beamr acquiring Vanguard Video on April 1st, 2016. Our vision for buying Vanguard as a firmly entrenched leader in HEVC […]

HEVC Has Arrived Thanks to Apple iOS 11 & High Sierra

For streaming video service operators who have been searching for a more efficient video codec to deliver higher resolution and higher quality video, the announcement by Apple at the Worldwide Developers Conference 2017 (#WWDC2017) that they will be supporting HEVC across their Mac and iOS product families, is huge. Driven by the breathtaking quality of […]

How the Magic of Beamr Beats SSIM and PSNR

Every video encoding professional faces the dilemma of how best to detect artifacts and measure video quality. If you have the luxury of dealing with high bitrate files then this becomes less of an “issue” since for many videos throwing enough bits at the problem means an acceptably high video quality is nearly guaranteed. However, […]